Alicia's World – Jewelry, Emotions & Everyday Life with Sparkle – the Blog

Modern jewelry for sensitive skin: Hypoallergenic fine jewelry and stainless steel jewelry

Finally, wear jewelry without your skin itching or turning red... that's what freedom feels like! Learn which metals are truly gentle and discover our hypoallergenic genuine jewelry made of stainless steel, silver & gold-filled materials from ALICIA'S DIARY ®.

MAKING OF Sweet Island Shooting on FUETREVENTURA

For the new ALICIA'S DIARY image campaign "Sweet Island Shooting," our team traveled to the Canary Island of Fuerteventura in winter. While gray days prevailed at home, sun, wind, endless beaches, and the wild beauty of the Atlantic awaited us. Between sailboats, the rugged sea, sandy hills, and hidden lagoons, we created stunning images that capture freedom, lightness, and wanderlust—all imbued with friendship, spontaneity, and that special island feeling.

FREE CHRISTMAS PLANNER - Christmas, perfectly organized this time!

To fully enjoy the Christmas season sounds like a dream from a bygone era. Loving preparations without rushing, without the constant beeping of the mobile phone, and without endless lists piling up in your head...

Find out which collection suits you best!
That overwhelming feeling of being overwhelmed: Which jewelry actually suits me? If you're unsure which jewelry suits your style and personality, then you've come to the right place. Our jewelry quiz will help you find out which jewelry truly suits...
How long does gold-plated jewelry last?
Whether a piece of jewelry accompanies you like a good friend for many years, or whether you want to throw it away in frustration after just a few weeks, depends on a variety of factors. Fortunately, you can influence some...
Jewelry trends and their meanings
They come, they go, they make comebacks and constantly surprise us: jewelry trends are not mere accessory whims. They are silent messages, a reflection of the times, and sometimes a quiet call for change. Where do jewelry trends actually come...
Something blue - where does that actually come from?
A touch of magic for the big day ( and beyond) It's one of those customs that feels somehow familiar, even if we can't quite explain it. Something blue is one of the four little lucky charms that brides traditionally...
Summer days: Salt on the skin & the perfect accessory

Summer is a feeling – light, free, and full of little moments that linger. A sunset, the salt on your skin, a familiar laugh. Jewelry becomes a silent companion during this time: it reminds, it connects, and it captures precisely this summery spirit.

Mother's Day - a toast to all mothers!
“The love I have for you is the greatest gift of my life, that I have for you every single day, and when you are all grown up and have families of your own, it will always remain so,” Alicia’s...
Stainless steel or (gold-plated) silver - which jewelry material suits me?
Both sterling silver and stainless steel have their own unique appeal – but they are fundamentally different. And those who consciously consider which material best suits their needs will enjoy their jewelry all the more.
What kind of jewelry person am I?

Gold or silver? Which jewelry color suits you best – and what can you do to easily get the most out of any piece of jewelry for your style?

Hooray, my child is going to school!

Preparations for starting school in 2025 are in full swing - and to ensure that the first day of school is a real joy for our little ones, we have compiled a few cute gift ideas for girls below.