Alicia's Diary, the popular jewelry brand for young women, reports on the making of its new image campaign.

MAKING OF Sweet Island Shooting on FUETREVENTURA

The new ALICIA'S DIARY image campaign - jewellery, waves & good vibes

While grey rain clouds and slushy snow were ruling the weather back home, the team behind the jewellery brand ALICIA'S DIARY hopped on a plane and jetted off. Over Belgium, France, Spain and Portugal - and then, for a long while, nothing but the deep blue Atlantic. Around five hours later, we spotted the endless dream beaches and sandy hills of the Canary Island of Fuerteventura below us.

"Dónde está vuestro hotel?" - the taxi driver wanted to know where our hotel was. "No hotel, barco!" No question about it: we wouldn't be sleeping in hotel rooms, but in bunks on a sailing boat! After a drive of about an hour and a half, we finally reached our destination: the harbour of Morro Jable, where Alicia, Kati and friends gave us a joyful welcome and we first swapped our far-too-warm long trousers for breezy summer clothes. Warmth, sunshine - glorious!

Early the next morning, we got ready to sail out to sea to take stunning jewellery photos of our waterproof jewellery pieces! But one look at the harbour wall made us more than happy to drop that plan: the sea was wild, as the waves crashing over the harbour wall made perfectly clear! And photos of a team leaning over the railing instead of smiling faces weren't exactly what we had in mind...

So, off inland we went! Full of excitement, we packed the boxes and little pouches of jewellery into Alicia's old Pajero off-roader and simply drove off. Sand and mountains, gentle sunshine on our skin and the raging sea, along with Fuerteventura's wild beauty, made for a fantastic mood and a breathtaking backdrop.

But despite the calm winds and warm sun, the weather showed us our limits once again: completely flooded beaches and a rather dangerous high tide made a beach visit impossible, driving us instead to the higher-lying coastline - and to a gorgeous lagoon with the feel of a swimming lake.

It was a wonderful, long day, which we rounded off with friends and family over seafood and a view across the sea. Tired and exhausted, we sank into our bunks far too late, already looking forward to the new photos.

A little glimpse into our gallery

FIRST FINALS


3 comments


  • Anonymous

    WOW, das sind mal schöne Impressionen. Und wirklich nette Mädels, die diese auch sehr schön wiedergeben.


  • Lore Wittmer

    SÜße Mädels!


  • Claudia

    Das hört sich ja supa spannend an! Die Fotos sind wirklich toll geworden


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