"Why doesn't Alicia's Diary offer Chunky Jewelry?"
We received this question a few days ago. And we believe it's not only more than justified but also strikes at the very heart of our jewelry brand, Alicia's Diary. After all, it was a major topic of discussion internally.
Is the Chunky Jewelry Trend good or bad?!
So here's the little story from behind the scenes: We meet for a meeting. Our new intern arrives, wearing an ultra-trendy chunky-style necklace, perhaps from icrush or Purelei. Voluminous, curved, and gleaming gold. Immediately, all other topics are forgotten; everything revolves around this jewelry trend, and everyone talks over each other wildly.
Kati: "It doesn't look bad at first, actually. It immediately catches the eye."
Stefan: "It looks great in photos, but in real life, it's quite extreme; it almost overwhelms me a bit..."
Helen: "I can't wear it; it lies too flat, my skin would immediately react to the metal – or is it high-quality gold-plated? Then it must have been really expensive."
Yes, and that's precisely the crucial point. I was almost touched, as these were exactly my thoughts too – what a great team!
This bracelet is Alicia's Diary's only Chunky Piece.
While you can still argue about the first points: Is the jewelry too prominent, too obtrusive, and too heavy, or is it simply confident and a special eye-catcher? However, when it comes to quality and skin-friendliness, there's no more room for negotiation for us.
Earrings, necklaces, and arm jewelry in XXL logically require significantly more material mass. If this is to consist of antibacterial silver and possibly also be gold-plated, the price of the jewelry skyrockets. One option is stainless steel, which allows the individual links to be made hollow inside. The result is a light yet large and voluminous piece of jewelry. However, even here, larger surfaces need to be gold-plated. If this gold plating is real and of high quality, the piece of jewelry is expensive. And merely appearing to be more than it is, is not Alicia's Diary's brand philosophy.
Our jewelry should be light, comfortable, and affordable. And valuable. Rather small and precious. Rather a little sparkle than a big fuss. Rather many small jewelry pieces in a layering look and jewelry stacking. That's not only more individual and flexible but also much more exciting!
Fine jewelry designs made of silver and stainless steel in a jewelry stack
So, is Alicia's Diary a jewelry brand of the Clean Girl Aesthetic?
- Aesthetic? - 100%!
- Boho? - Yes, but the elegant version: Boho Chic!
- Soft Girl? - Yesss!!
- Cottagecore? - ...smile, love!
- Minimalistic? - Always happy to.
- Clean Girl? - Absolutely, but with salt in her hair and sand on her feet! Rather valuable than bulky.
But... when is chunky jewelry actually chunky, and where does it begin exactly? - Luckily, that's up to each individual, as jewelry is simply a very personal thing!
Warm Greetings from
Alicia
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